Rolling out in Riyadh, the 2026 Joy Awards once again proved that the red carpet is the region’s most powerful style stage. This year, fashion took on a sharper, more self-assured energy: archival silhouettes reworked for now, couture worn with ease, and regional stars dressing not for approval, but for impact. From quietly immaculate tailoring to full-glam statements that commanded the room, these were the looks that set the tone, sparked the conversation, and reminded us why the Joy Awards remain a defining moment for Middle Eastern style.
Salma Abudeif, wearing Carolina Herrera Couture and Chopard
Salma Abudeif embraced warmth and precision in a sculptural couture gown rendered in yellow tones. The design was defined by baroque floral appliqué and gold-thread embroidery, engineered to contour the body with architectural intent rather than excess. On the Joy Awards lavender carpet, she let the jewellery do the talking. A high-jewellery necklace by Chopard, a fluid composition of white and yellow diamonds, rested delicately against bare skin.
Laila Abdallah, wearing Georges Hobeika Couture
Styled by Rabih Rowell, Laila Abdallah delivered a romantic, almost imperial moment in a couture gown by Georges Hobeika. Rendered in soft, luminous ivory, the dress featured delicate crystal embellishment through the bodice, melting seamlessly into layers of airy tulle that moved with quiet fluidity. The silhouette balanced lightness and structure ,a signature of Hobeika’s couture language while the cape-like drape added a sense of drama without overwhelming the look.
Aya Samaha, wearing Nicole Delicia Couture and jewellery by Roberto Coin
Aya Samaha delivered a bold, high-impact moment in a sculptural crimson gown. The strapless silhouette, defined by a sweetheart neckline and fluid mermaid cut, was elevated with dramatic, voluminous sleeves , adding couture theatre without tipping into excess. Finished with diamond jewellery by Roberto Coin, the look struck a confident balance between classic carpet glamour and modern statement dressing. Strong, assured, and unapologetically bold.
Huda El Mufti, wearing Waad Al Aqili and jewellery by Cartier
Huda El Mufti kept it simple with a strapless, crystal embellished gown by Saudi designer Waad Al Aqili. The jewellery by Cartier was the right choice refined, quiet, and confident. A diamond necklace and rings added just enough polish without competing with the dress.
Amina Khalil, wearing Zuhair Murad and jewellery by Chopard
Amina Khalil stepped out in a strapless sequinned gown by Zuhair Murad. The jewellery by Chopard leaned into warm tones diamonds set with subtle ruby hues that echoed the colour of the gown rather than contrasting it. Styled by Mohamed Ashraf, the overall ensemble felt cohesive.
Yasmin El Abd, wearing Tom Ford and jewellery by Chopard
Yasmina El Abd wore a show-stopping strapless black gown by Tom Ford, styled by Cedric Haddad. Jewellery by Chopard was a welcomed contrast of light, whilst maintaining the chic feel of the look.
Passant Shawky
Passant Shawky wore a draped, dramatic look in a rich olive gown by Deme Love, built around gathered fabric and controlled movement. Styled by Omziag, the choices around it were intentionally quiet. Jewellery by Pasquale Bruni added a soft contrast, catching the light against the deep olive tone without competing with the dress.
