As the engines roar at the Australian Grand Prix, Louis Vuitton, title partner of the season’s opening race, once again establishes itself as an essential player at the crossroads of sport and luxury. For the occasion, the Maison unveiled signage specially designed for the event, featuring a new interpretation of its iconic logo. This more graphic version perfectly embodies speed and performance, capturing the very essence of the Formula 1 world.
This first Grand Prix not only marks the start of the season but also the launch of a long-term collaboration between Louis Vuitton and Formula 1 a strategic partnership signed for 10 years. Built on a shared passion for pushing boundaries and celebrating excellence, the collaboration echoes the very spirit of the French Maison, which since its beginnings has nurtured a close relationship with the world of automobiles, even going so far as to organize its own rally, the Louis Vuitton Classic Run.
In this same spirit of excellence, the Louis Vuitton Trophy Trunks, covered in the Maison’s iconic monogram, feature a V symbol of Victory. They are reinterpreted in exclusive colors for each circuit, making every trophy a unique piece.
Through this unique partnership, Louis Vuitton and Formula 1 are writing a new chapter in a shared legacy, where fashion, sport, and culture converge to celebrate excellence.
