Having become the Hollywood face of conscious luxury, Leonardo DiCaprio recently made his mark in Champagne by investing in the projects of Maison Telmont, lending his name as an endorsement of the sustainability efforts of this century-old family business. Founded in 1912, Telmont has pursued environmental ambitions for over a decade, and in 2017, the house obtained its first partial certification of its estate. This shift toward organic practices, called “in the name of the earth,” reflects exemplary standards in the agricultural sector, aiming to preserve the terroir and biodiversity with a goal of achieving 100% certification by 2025.
An Authentic Champagne
To grasp the exacting standards set by the producer, one must understand that their commitment clearly extends beyond vineyard management. The installation of 2,500 hornbeam trees arranged like insect hotels to recreate the most beneficial ecosystem for the harvest, the use of electric vehicles on-site, the implementation of solar energy to power the vineyard, and the choice of fully recyclable green glass bottles all reflect these exacting principles.
Beyond the estate, perhaps the most praised initiative in this industry—where commercial accessories are constantly refreshed at points of sale—is Telmont’s decision to eliminate all production of packaging or promotional boxes, which Champagne brands typically use during the holiday season or other calendar-related events. In the same spirit of reducing waste and pollution, no bottles are transported by air, and partner carriers are carefully selected to comply with the standards of this commitment.
Finally, and most importantly for us, the end consumer is better informed and transparently aware of the wine being offered. Each bottle of Champagne displays the traceability of its composition, with details of its production openly presented to provide full insight into the entire process. Such dedication to excellence naturally fosters prestigious collaborations, and the Rémy Cointreau Group has become the majority shareholder to support the values of this authentic Champagne, now celebrated in Hollywood by a devoted ambassador.
