
Geneva’s world of high jewelry now has a new name to add to its prestigious repertoire: Sartoro. Luxury, sophistication, and innovation converge in this new boutique, located at the prestigious 12 Rue du Rhône.
The Art of Jewelry Reinvented
Sartoro, an iconic brand renowned for its high jewelry creations, stands out for its commitment to excellence and innovation. Founded by brothers Arto and Saro Artinian, Sartoro positions itself as a master in the art of transforming gemstones into works of art. Each piece crafted by Sartoro is the result of exceptional craftsmanship and a passion for perfection.
The Geneva boutique, designed by the renowned architect Jean-Michel Wilmotte, embodies this philosophy with a design that is both modern and timeless. Luxurious materials and meticulous finishes create a refined setting that showcases the brand’s creations.
A Dazzling Selection of Creations
Inside the Sartoro boutique, visitors are welcomed by a dazzling selection of pieces that capture the very essence of luxury. The collection features jewelry in diamonds, sapphires, and emeralds, each carefully chosen for its rarity and beauty. Creations range from majestic necklaces to sparkling rings, as well as refined bracelets and unique earrings.
Each piece tells a story, a perfect fusion of contemporary design and jewelry-making tradition. Clients also have the opportunity to explore limited editions and custom-made pieces, allowing them to create jewelry that perfectly reflects their personality.

A New Benchmark in Geneva
The opening of the Sartoro boutique in Geneva marks not only a significant addition to the local jewelry scene but also a new point of reference for high jewelry enthusiasts. Located in one of the city’s most prestigious districts, the boutique enjoys ideal visibility and accessibility for both international and local clients.





