For its Winter 2025 campaign, Miu Miu steps away from the noise of the holiday season to create an intimate, cinematic vision of winter. Shot by Angela Hill, leading stars Gigi Hadid, Dede Mansro, Viola and Ju Xiaowen gather inside an Elizabethan manor in the British countryside, a place rich with memory, where the past quietly converses with the present. The house becomes a true refuge, a space where time softens and every stone seems to hold a story. Its weathered brick walls and gently worn architectural grandeur form a striking contrast with the luminous energy of the cast.
Materiality takes centre stage this season. Crushed or delicately embroidered duchess satin appears in soft pastels, paired with artisanal-looking patchworked shearling, while sequins and lurex introduce subtle flashes of light. It’s festive dressing, but stripped of excess, femininity expressed instead through nuance, detail, and Miu Miu’s signature sense of poised restraint.
Accessories ultimately define the tone. Patent loafers with a preppy twist, slender-strapped ballerinas that nod to school-girl charm, and plush slippers with an effortless air all strike a careful balance between comfort and understated irreverence. Stretch leather boots from the runway extend the silhouette with quiet confidence, while pointed grosgrain pumps and ultra-flat sneakers deliberately blur the line between crisp elegance and considered ease. As for bags, Miu Miu brings back its icons: the Wander, Arcadie, Pocket, Beau, Solitaire and its signature backpack, reimagined in classic tones accented with a deep, season-exclusive red.
The campaign champions texture, silhouette and the refined attention to detail that defines Miu Miu today. It invites us to celebrate the poetry of the everyday, the beauty of shared moments, and the emotional resonance of time, offering one of the most elegant, atmospheric visual stories of the season.
