In the race for watch sponsorship, Rolex holds a significant lead over its competitors. A pioneer in the field, its founder Hans Wilsdorf was one of the first to recognize the immense potential for visibility in the world of sports, while staying true to the brand’s core values – the pursuit of precision, the quest for performance, and a sense of discipline. In 1927, he entrusted his latest creation, the Oyster, to Mercedes Gleitze, an English swimmer preparing to cross the English Channel. A masterstroke by the watchmaker, this demonstrated the durability of the world’s first waterproof wristwatch. Since then, Rolex has continued to promote excellence in the world of sports by forging close ties with renowned athletes, legendary competitions, and leading institutions. From motorsports and equestrianism to sailing, golf, skiing, and tennis, Rolex reigns supreme on the most prestigious tracks and arenas worldwide. While the brand’s reputation is well-established, it continues to set the pace and ascend alongside the world’s top athletes to shape the future.
Rolex first established itself as the reference watch brand in motorsports in the 1930s. However, if there is one sport where the brand truly excels, it is undoubtedly tennis. Rolex works closely with international governing bodies of the sport, including the Association of Tennis Professionals (ATP) for men’s tennis. The brand is also associated with the four Grand Slam tournaments – the Australian Open, Roland-Garros, Wimbledon, and the US Open. Additionally, Rolex supports the Davis Cup, the iconic men’s team competition that embodies the sporting spirit and rich history of tennis. On hard courts, grass, and clay, the leading name in Swiss watchmaking has supported the greatest names in the sport, fosters today’s talents, and guides rising stars to glory. Among its ambassadors, Swiss Maestro Roger Federer shines bright.
Rolex Testimonee since 2001, Roger Federer is undeniably a legend. His achievements are astounding – 20 Grand Slam titles, 6 ATP Finals, over 1,200 match wins, 2 Olympic medals, a Davis Cup with Switzerland, and a remarkable final performance with Team Europe at the Laver Cup in London before retiring from professional tennis in 2022. Over the past 15 years, Federer’s career has been marked by success. His elegance, perseverance, and humility have garnered admiration. He embodies Rolex’s DNA, and on his wrist is his favorite watch, the Datejust – the same one he received after winning his 8th Wimbledon title in 2017. Today, Roger Federer inspires young talents, who are supported by Rolex as they rise to the top. The next generation looks promising, with Spanish prodigy Carlos Alcaraz already boasting 16 titles at just 21 years old.
