On October 30, Eyes Magazine celebrated its 15 years of excellence with a memorable evening at the prestigious Cube by La HEAD in Geneva. Blending luxury, creativity, and innovation, this exceptional event offered an unforgettable experience. Under the inspiring theme ’15 Years of Passion’, more than 600 guests gathered to mark this milestone, further consolidating Eyes Magazine’s essential place in the world of high-end press in Switzerland.
From the moment they arrived, guests were enchanted by the majestic melodies of the Alphorn, introduced as a vibrant tribute to Swiss traditions. This musical opening immediately set the tone for an extraordinary evening. The Black Tie & Shine dress code perfectly blending classic refinement with bold modernity added a touch of brilliance to the occasion. This subtle balance between heritage and innovation foreshadowed a unique experience, where every detail was designed to embody elegance and prestige.
An Immersive Evening with Exceptional Partners
Such an event could never have come to life without exceptional partners.
Spread across more than 1,200 m², each space was meticulously designed to showcase the unique savoir-faire of every brand. Guests were taken on a journey through diverse worlds, discovering the creations of Rolls-Royce, Aston Martin, and McLaren, all represented by the prestigious Pegasus Automotive Group.
They were equally enchanted by the excellence of EFG Bank, which captivated attendees by offering a one-of-a-kind photographic experience in collaboration with the legendary Studio Harcourt. The unmatched craftsmanship and comfort of Hästens’ exceptional beds, the iconic models of Harley-Davidson Geneva, the haute perfumery of Blone, the prestigious real estate projects by Streetwise x Ellington Properties, and the contemporary works of Evil Eye Art Gallery all further enriched the celebration.
Each partner elevated the evening with immersive and captivating installations, helping to transform the celebration into an unforgettable moment.
At the heart of an exceptional scenography, every performance was carefully crafted to elevate the guest experience throughout the evening.
The dancers of KMA Agency set the stage ablaze with spectacular artistic performances, perfectly synchronized with the musical program. Singer Marie Clauzel and percussionist Cyrille Chambard infused the night with an energetic, vibrant dynamic before giving way to electrifying DJ sets by Sabri Lazar, Two for All, and Sammi Ferrer. The atmosphere soared to new heights, immersing guests in a festive and exhilarating vibe that lasted until the very end of the celebration.
An Evening Enlivened by Artistic Performances and Exceptional Gastronomy
On the gastronomy side, pastry chef Othmane Khoris, crowned by Gault&Millau, dazzled guests by crafting a sumptuous birthday cake live a true culinary masterpiece. Capocaccia delighted gourmets with its signature aperitivo milanese, while exquisite cocktails prepared with Grey Goose, Patrón, Bacardi, and Bombay Sapphire added a touch of refinement and freshness to this exceptional evening.
Boldness, Prestige and Sophistication
This event was far more than a simple anniversary; it was a complete immersion into the very essence of luxury, creativity, and exclusivity. Every detail, every performance, and every encounter embodied the vision of Eyes Magazine a subtle blend of boldness, prestige, and sophistication. Building on this success, the Geneva-based magazine already plans to make it an unmissable annual rendezvous starting in Winter 2025. The ambition is to create a true platform for dialogue between luxury brands and their audience, within an ever more exclusive setting, while pushing the boundaries of creativity, innovation, and immersive experiences in Geneva.
15 Years of Passion — Eyes Magazine
