For Prada, the past has never been a sanctuary, it is a material to be interrogated, reshaped, and reinvented. The archives become a playground, heritage becomes a launchpad for the avant-garde. From this philosophy emerges Chocolate, the house’s iconic loafer that has been part of its universe since the 1990s. It embodies a perfect equilibrium between memory and innovation.
The coveted chocolate loafer tells the story of a meeting point, between craftsmanship and mechanics, between the hand and the industrial gesture. Its name references the sculpted profile of the shoe, where the technical rotellatura process transforms into a graphic motif reminiscent of a chocolate bar, asserting a striking and unmistakable visual identity.
Prada’s triangular logo, historically reserved for leather goods, finds a renewed significance here. Placed on the upper, it becomes both an emblem of belonging and a subtle reinterpretation of the house’s visual codes. The ultra-light rubber sole, inspired by sportswear engineering, reimagines classic movement with unexpected ease and comfort.
Originally introduced in polished brushed leather, the maison’s latest innovation now expands into new materials and chromatic variations that broaden its character and versatility. Brushed leather explores a wider palette of tones and reflections, giving shine a contemporary dimension. Suede brings a softer, more tactile sensibility, while animal and crocodile prints inject intensity and experimentation, highlighting the ongoing dialogue between artisanal savoir-faire and industrial precision.
Through these evolutions, Chocolate asserts itself as a dynamic, emblematic object, a classic in constant motion, attuned to the language of the present while remaining faithfully anchored to its original force.
