For over a century, the Panthère has embodied the soul of Cartier—magnetic, free, and sovereign—establishing itself as an emblem, a true signature. This autumn, the French Maison pays it a global tribute with a campaign launched simultaneously across the world’s capitals.
From Las Vegas to Shibuya, via Dubai and Shanghai, and back to Paris, its city of origin, the feline takes to the open sky, transforming urban spaces into monumental stages. With every appearance, it dialogues with Cartier’s identity—a glance, a paw, a gesture is enough to make the Maison’s initials resonate. The Panthère asserts itself as an untamable figure, embodying both audacity and grace, intimately linking Cartier’s history with its present.
From the Pont-Neuf to Piccadilly, the impact extends far beyond advertising—it is not a campaign but a manifesto, a celebration of the wild, timeless elegance that has made the feline a universal icon. Born in 1914 on an invitation card by George Barbier and later shaped by Jeanne Toussaint, the Panthère has traversed eras without losing its strength. Today, this silhouette asserts itself once again in the present, carried by audacity and digital innovation.
By releasing its Panthère across façades and along the world’s boulevards, Cartier reminds us that luxury is not only experienced within the confines of a boutique, but also in the city, in the moment, in the thrill of a fleeting encounter—a universal language that continues to captivate with a single glance.
