Our story
Since 2009 Eyes Magazine has been taking readers on a journey of extraordinary discoveries, captivating them with its unique perspective on the worlds of lifestyle and luxury. Based in Dubai, a strategic hub at the intersection of global luxury, business, and innovation, Eyes Arabia is expanding Swiss excellence in the Middle East. The GCC region presents a unique growth opportunity for luxury media and communication services, experiencing strong economic development, an increasing concentration of wealth, and a rising demand for premium content and exclusive brand experiences.
Eyes Arabia stays true to its vision of delivering a Pure Luxury Experience , from the global heart of luxury, bringing Swiss refinement to the region, infused with a sharp local sensibility. While the UAE serves as the initial launch market, expansion into Saudi Arabia, Qatar, and Kuwait offers significant potential in the coming years.
A premium digital and print magazine dedicated to luxury lifestyle, offering in-depth editorial content, exclusive insights, and a members club catering to high-net-worth individuals and key industry leaders. Tailored for a forward-thinking readership, Eyes Arabia offers a bold and discerning take on contemporary elegance, craftsmanship, and the evolving codes of luxury.
We are EYES
Building on the legacy of Eyes Magazine Switzerland, Eyes Arabia is a complete luxury ecosystem designed to engage, inspire, and connect the most discerning audiences in the Middle East. At the heart of this ecosystem is our sophisticated digital platform, which provides an exclusive gateway to the world of luxury, craftsmanship, and lifestyle. With real-time luxury content, video exclusives, in-depth brand storytelling, and interactive experiences, our digital presence ensures continuous engagement with ultra-high-net-worth individuals (UHNWIs), elite business leaders, and tastemakers.
By seamlessly blending an iconic print edition, cutting-edge digital engagement, curated events and an exclusive membership experience, Eyes Arabia redefines luxury media in the Middle East, creating an ecosystem where readers become part of a world of influence and prestige.