At 1,850 metres above sea level, in the heart of Courchevel’s most selective ski slopes, a different sport quietly glides onto the alpine stage. Lacoste anchors its sporting heritage in the snow and unveils two permanent padel courts, new meeting places for discerning players. Located at the foot of the Émile Allais stadium, these courts become a must-visit for those who do not see the mountains as a single discipline, but as a playground for multiple experiences.
The initiative, imagined by Courchevel Tourism and supported by Lacoste, embodies the subtle transformation of an iconic resort into a four-season destination. Where the snow carves the landscape, padel is now played under a winter sky, supported by a discreet feat of engineering: a perfectly integrated geothermal heating system, ensuring precise rallies in every season.
With their spectacular altitude, these courts rank among the highest in France, offering an almost unreal spectacle: the trajectory of a ball slicing through the crystal air, with the peaks as sole witnesses. Open every day until the mauve light of dusk, they welcome adrenaline-seeking holidaymakers, passionate residents, and accomplished athletes alike. And for those seeking the ultimate privilege, private bookings via the Club des Sports open an exclusive horizon.
But Lacoste has not simply placed its crocodile on a fence. The house has truly invested in Courchevel’s world with the refinement that distinguishes it. The naming of the space is accompanied by a co-branded capsule collection, available at the Club des Sports and through select partner outlets, while an exclusive corner is located in the INEOS Club House, a true stage for expressing Lacoste’s DNA. Here, sporty lines meet a chic, natural lifestyle, sharp codes, French precision, effortless elegance.
With this project, Courchevel continues its transformation from legendary resort to a living laboratory of alpine lifestyle. Lacoste, in return, proves that a heritage house always finds new peaks to conquer when it chooses reinvention through action rather than slogan.
