Dior continues to evolve its sensory universe by placing heritage, emotion, and personal memory at the heart of its latest launches, reinforcing scent as an intimate form of storytelling rather than a seasonal product. The maison has expanded its Dior Addict fragrance line with new compositions designed to reflect individuality and mood, positioning perfume as an extension of identity, invisible, yet deeply personal.
A luminous floral interpretation, Rosy Glow centers on a modern rose accord softened by fresh, radiant notes. The scent is designed to feel romantic yet contemporary, echoing Dior’s long-standing relationship with femininity and elegance. It captures a sense of softness and light, translating classic floral heritage into a modern emotional language. The fragrance is fronted by Jisoo, whose presence reflects refinement, grace, and global appeal.
Warm and inviting, Peachy Glow explores a fruit-forward composition balanced by creamy and floral undertones. The scent feels playful yet grounded, designed to evoke warmth, optimism, and intimacy. It represents a softer, more sensorial take on gourmand fragrance, approachable without losing sophistication. The fragrance is embodied by global actress Anya Taylor-Joy, whose cinematic presence brings a sense of modern elegance and expressive depth to the campaign.
The boldest of the trio, Purple Glow leans into deeper, more expressive notes, creating a scent that feels confident, unconventional, and free-spirited. It explores contrast ,balancing sweetness with structure and is designed for those who view fragrance as a form of self-expression rather than tradition. The campaign is led by Willow Smith, whose boundary-pushing identity mirrors the fragrance’s independent spirit.
Rather than presenting these launches as isolated products, Dior frames the collection as an emotional spectrum, playing on different moods, personalities and memories within the same fragrance universe. The approach reflects a broader shift in luxury beauty, where storytelling and identity now play as significant a role as composition. Visually, the campaign favors intimacy over spectacle, focusing on presence, emotion, and personal connection. This quieter form of luxury reinforces Dior’s belief that fragrance, like couture, is experienced rather than displayed. With this expansion, Dior strengthens its position in the fragrance category while reaffirming scent as a lasting cultural object , one rooted in heritage, yet shaped by contemporary voices.
