Prada is bringing back one of its most emblematic creations: the Pyramide bag. First unveiled on the Spring/Summer 2012 runway, this sculptural trapezoidal silhouette, both architectural and feminine, has since secured its place as a Prada classic. For the Holiday season, the Pyramide returns in a renewed edition, brought to life in an exclusive campaign shot by photographer Glen Luchford, who reimagines the icon with modernity and sophistication.
This reissue is more than a nod to heritage; it reasserts the bag’s relevance in today’s fashion landscape. The Pyramide blends rigor with sensuality, structure with refinement, tradition with innovation. Its metal clasp, the bag’s architectural signature, becomes a design gesture in its own right, while the handle attachments and removable shoulder strap offer a versatility that transforms the piece—made to be carried by hand or worn crossbody, all while maintaining an elegant, structured line. Crafted in glossy Saffiano leather and polished metal, the bag stands as a manifesto of artisanal mastery and Prada’s leatherwork excellence, where every detail, proportion, and texture contributes to a perfect harmony of aesthetics and function.
More than a mere accessory, the Pyramide fully embodies Prada’s vision. It unites heritage and innovation, audacity and sophistication, in a silhouette that speaks to the present while drawing from its iconic past. Every detail reflects the Maison’s exacting craftsmanship and stylistic precision. An iconic object, the Pyramide transcends seasons and eras, all while preserving the singular elegance that defines Prada’s signature.
