Chanel has opened 2025 with a collaboration as vibrant as it is inevitable, as Dua Lipa becomes Chanel’s latest muse. The face of the Chanel 25 bag, Dua represents an emblematic creation designed for the contemporary woman, bold, dynamic, and always on the move. This alliance between the pop icon and the Parisian Maison reflects a dialogue between style, freedom, and everyday energy.
A multi-award-winning artist, Dua Lipa has established herself as one of the most influential figures of her generation. With her hit albums, distinctive voice, and instinctive sense of rhythm, she has conquered the global music scene. But beyond the music, it is her charisma, discipline, and elegance that captivate. At the crossroads of vintage glamour and assured modernity, she embodies a free, ambitious, and multifaceted femininity, values perfectly aligned with the world of Chanel.
The story between Chanel and Dua Lipa is not a recent one. Their first encounter dates back to 2018, during a concert at the Grammy Museum in Los Angeles. Since then, their bond has grown steadily. “When I signed my first contract in 2014, and received my first big paycheck, I went to a Chanel boutique. I bought a Boy bag,” the singer says. A symbolic gesture, marking pride and independence. “This campaign now feels like a culmination.”
Photographed by David Sims, Dua Lipa channels the spirit of the Chanel 25 with impressive intensity. The resolutely urban campaign celebrates freedom of movement, personal expression, and the pulse of real life. The singer’s natural magnetism, paired with her confident sense of style, reveals the full power of the bag. The Chanel 25 draws from the Maison’s heritage while reinterpreting its codes. Soft, lightweight, and ingeniously designed, it blends elegance, comfort, and practicality, made to accompany every rhythm of life. Available in three sizes, it adapts to all uses and silhouettes. Its woven chain, multiple pockets, quilted leather, and refined shades, from deep black to silver, make it an essential piece with contemporary allure.
“I’m obsessed with this model,” Dua Lipa admits. “It’s the ideal accessory for me, especially since I’m always on the move and love to carry everything with me.” More than just an object, the Chanel 25 becomes her everyday companion, functional yet deeply desirable. “A jacket or an accessory is the soul of an outfit,” she adds. With this new creation, Chanel masterfully blends heritage and modernity. And in choosing Dua Lipa, the Maison reaffirms its talent for capturing the spirit of the moment while celebrating women in their most powerful forms: their audacity, independence, and effortless freedom of style.
