On the occasion of the 2025 US Open, Tiffany & Co. reaffirms its historic bond with tennis and sporting excellence by unveiling a new immersive pop-up. For the third consecutive year, the jewelry Maison transforms the Fountain Plaza into a spectacular showcase where craftsmanship, innovation, and timeless elegance come together.
Upon arrival, a monumental tennis ball in the legendary Tiffany Blue immediately captures attention and sets the tone for the experience. Inside, visitors are invited to admire the men’s and women’s US Open championship trophies — true masterpieces of silversmithing crafted for nearly forty years by Tiffany’s artisans. These iconic pieces stand as symbols of a unique legacy at the crossroads of sport and art.
However, the true highlight of this edition lies in the unveiling of an exceptional creation: the HardWear by Tiffany racket. Inspired by one of the Maison’s most iconic collections, this spectacular piece is adorned with nearly five carats of diamonds and accompanied by a 24-carat vermeil tennis ball encrusted with an additional seven carats.
The experience also embraces modernity with an exclusive digital feature developed in collaboration with Meta AI. Visitors can virtually step onto the center court, trophy in hand, and leave with a keepsake image that blends innovation and imagination — extending the dream beyond the walls of the pop-up. By combining art, sport, and innovation, Tiffany & Co. reaffirms its role as an essential partner of the US Open, leaving its mark on every victory.
