In the enchanted symphony where illustrious luxury houses gravitate like stars, Bvlgari stands balanced. Although it seems difficult for a historic jewelry house to elegantly distinguish itself in various creative fields, Bvlgari brilliantly succeeds in creating an enviable harmony, captivating with its inventiveness in both jewelry and watchmaking. Generally, a brand remains faithful to its area of expertise, especially if it has excelled in it for a century. However, the most Italian of jewelry houses, while unveiling spectacular jewelry pieces, also demonstrates remarkable creativity by offering fascinating timepieces.
Since 1884, Bvlgari has continuously reinvented itself. In 2024, the House celebrates its 140th anniversary with the Aeterna collection, which showcases its exceptional craftsmanship in High Jewelry, including also rare and exquisite secret watches. Inspired by the timeless beauty of Rome, it highlights Bvlgari’s ability to capture the essence of each era through stunning creative explorations. The spectacular has always been an integral part of the brand’s aesthetic. Much like the continuity of its emblem, the Serpenti, the House excels in the millennia-old reinterpretation of the serpent’s allure. Bvlgari’s creations have become iconic and easily recognizable, embodying a celebrated femininity and a flamboyant quintessence, where the most precious stones gleam majestically.
Building on its traditional craftsmanship, Bvlgari has firmly established its presence in the exclusive world of Haute Horlogerie, achieving numerous feats in innovation. In the men’s collection, the Octo Finissimo stands out for its technical performance and octagonal lines, giving it a timeless appeal. Launched in 2014, the Octo Finissimo has set nine world records over the past 10 years. In 2024, the Octo Finissimo Ultra COSC impresses once again with its exceptional thinness, making it the world’s thinnest mechanical watch and COSC-certified chronometer. This year, Bulgari continues to assert the ingenuity of its creatives while engaging in the realm of heritage. Its presence, as a global and absolute entity, creates real memorial value.
After such a symphony of excellence, the House could have rested on its laurels. However, by entering History, it also takes on the mission of honoring it. Its foundation, established in Rome, is committed to heritage patronage. In the city of Roman emperors where it was born, Bvlgari seeks to preserve the heritage and legacy that inspire it, in a loop of constantly evolving creativity, which is essential to its identity. Rare crafts, arts, and forgotten craftsmanship can thus be incorporated into the modernity of an evolving sector, and the Bvlgari Foundation is committed to perpetuating them.
